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  1. Typography: Typography is an essential element of graphic design, and it refers to the art and technique of arranging type to make written language legible, readable, and appealing when displayed. It includes typefaces, fonts, hierarchy, and spacing.
  2. Colour theory: Colours play a significant role in graphic design as they can evoke emotions and influence the viewer’s perception. Understanding colour theory is essential to create visually appealing designs that convey the intended message.
  3. Logo design: A logo is a symbol or emblem that represents a brand or a company. It should be simple, memorable, and recognizable. Logo design involves a combination of typography, imagery, and colours.
  4. Layout design: Layout design involves arranging elements on a page to create a balanced and visually appealing design. It includes grid systems, white space, alignment, and hierarchy.
  5. Illustration: Illustration is the art of creating images to accompany written content. It is used in various applications such as books, magazines, websites, and advertising.
  1. Branding: Branding is the process of creating a unique identity for a brand or a company. It involves designing logos, creating colour schemes, selecting fonts, and establishing a brand voice.
  2. Packaging design: Packaging design is the process of creating the packaging for a product. It involves considering the target audience, the product’s features, and the brand’s identity.
  3. Web design: Web design involves designing websites that are visually appealing and user-friendly. It includes layout design, typography, colour, and user interface design.
  4. Advertising design: Advertising design is the process of creating ads for various mediums such as print, digital, or outdoor. It involves creating visually appealing designs that grab the viewer’s attention and convey the intended message.
  5. Motion graphics: Motion graphics are animations or digital footage that create the illusion of motion or rotation. They are used in various applications such as film, television, websites, and advertising.

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