- Content marketing: Creating and promoting valuable and informative content such as blog posts, eBooks, videos, and webinars to attract and engage the target audience.
- Search engine optimization (SEO): Optimizing the website and content for search engines to increase visibility and drive traffic.
- Pay-per-click (PPC) advertising: Running targeted ads on search engines or social media platforms to drive traffic and capture leads.
- Social media marketing: Using social media platforms to engage with the target audience, build relationships, and drive traffic to the website.
- Email marketing: Creating and sending targeted emails to subscribers to nurture leads and encourage them to take action.