- Keyword research: Keyword research involves identifying the keywords and phrases that people use to search for products or services related to your business. It involves analyzing search volume, competition, and relevance to your business.
- On-page optimization: On-page optimization involves optimizing the website’s content and structure to make it more search engine-friendly. It includes optimizing title tags, meta descriptions, headers, and content, ensuring the website is mobile-friendly and has a fast loading speed.
- Off-page optimization: Off-page optimization involves improving the website’s authority and reputation by acquiring backlinks from other reputable websites. It includes link building, guest posting, and social media promotion.
- Local SEO: Local SEO involves optimizing the website for local search queries. It includes optimizing the website’s Google My Business listing, local citations, and ensuring the website has accurate and consistent contact information.
- Technical SEO: Technical SEO involves optimizing the website’s structure and coding to make it more search engine-friendly. It includes optimizing site architecture, URL structure, site speed, and ensuring the website is secure.