- Define goals: Identify specific and measurable goals that align with the overall business objectives, such as increasing website traffic, improving brand awareness, or driving sales.
- Identify target audience: Understand the target audience and develop personas to guide content creation and ad targeting.
- Choose social media platforms: Determine which social media platforms are most relevant to the target audience and align with the business goals.
- Develop content strategy: Create a content plan that includes a mix of curated and original content to engage and educate the audience.