The marketing spend of businesses on content has been increasing consistently year on year. This is especially true post-Covid, as more and more businesses have realized the importance of establishing an online presence. In fact, it’s being touted that companies should spend 25% to 30% of their marketing budget on content. After all, content marketing can generate […]
The question of how long a blog post should be hangs over every blogger’s head, especially as they’re starting out. Well, your blog should be 300 words at least, and can go up to 4000 words, provided that the topic deserves it. There are a number of variables at play that dictate the ideal length […]
Is guest blogging for SEO a good online marketing strategy? It sure is. By creating content for other authoritative websites, you actually boost your own recognition and rankings. We are in the middle of 2019 and guest blogging is definitely riding high. The online marketing sphere is buzzing with the prospects and benefits of guest […]
Yes folks. It’s that time of year when digital marketing experts and wannabe goo-roos unload their years of experience and thoughts during a quiet contemplation on the year ahead: in this case, 2019. No matter how fantastic a product or service is, businesses have always relied on content to convey the valued benefits of their […]
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